In Part 1 of this blog, Katie Adams introduced us to virtual workshops pros and cons. She also gave us an example of best practice scenarios for using virtual workshops. Now it is time to pass over to Liam Widdop, Commercial Director, who is an advocate for webinars.
Webinars are a short online event using a platform like Zoom. Participants join to develop "knowledge" on a subject and the webinars are hosted by a subject matter expert. Most webinars tend to last up to an hour, this is including a Q&A. Best practice for this tool is to host a webinar that is 30 - 45 minutes long.
Pros and Cons of Webinars
Some Pros include:
- Flexible, convenient, and short intense events
- Perfect for knowledge development about a subject
- Share a clear consistent message to a large audience
Some Cons include:
- Very limited skills development and no opportunity for skills practice
- Delegates can be easily distracted
- Take a significant amount of time to design, prep, market, deliver
To learn more about the pros and cons of webinars you can watch the full video below.
Effective use of Webinars
A Webinar would work for sharing the new values across the business. It provides an opportunity to share a clear and consistent message and for all colleagues to develop knowledge of the new values. Recording would also mean that other colleagues who were not able to attend could catch up on the content at a later date.
Our final thoughts
From experience, choosing a webinar to develop skills does not work. This option may be attractive as more people can attend but it will not deliver the desired outcomes. Likewise, choosing a virtual workshop to develop knowledge with many colleagues can be a costly exercise and therefore not the correct tool.
To conclude, you need to make sure you choose the correct tool for the need within your organisation. Both tools are great on their own when used appropriately and really complement each other when combined correctly. If you choose the wrong tool for the need you will not get the desired outcome.
If, after reading our two part blog you are still unsure which tool is ideal for you, contact us at email@example.com and one of our experts can support you.